Billion-dollar preschool brand Peppa Pig is slated for more retail growth in the US, following a number of North American licensing contract renewals inked by IP owner eOne Family. The series, which airs daily in the US on Nick Jr., will also welcome new partners to its CP program beginning this spring.
Master toy licensee Jazwares is extending its toy range to include children’s electronics, such as headphones, walkie talkies, a sing-along radio and digital alarm clocks. The debut collection will begin rolling out to key mass retailers this fall.
eOne has also extended its partnerships with Scholastic (publishing), Candlewick Press (publishing), Happy Threads (apparel), Komar (sleepwear) and Esquire (footwear).
The brand’s newest partners, all of which will debut items at retail this year, include Jakks Pacific (scooters, ball pits and novelties), Dreamwave (swimwear), Cardinal Games (playing cards), H2W/Sunstaches (sunglasses), The Northwest Company (tapestry throws), Playhut (play tents, cars and treehouses) and Playtex (sippy cups).
Peppa Pig’s 700-plus global licensees helped the franchise generate US$1 billion in retail sales in 2015, a number that eOne says will double by 2020 through expansion in existing markets, as well as ongoing development in new ones. The show currently airs in more than 180 territories.
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