Cartoon Network is aiming to get kids interested in Discovery Channel’s Shark Week with new shark-themed activities in the kidcaster’s Roblox game.

Cartoon Network Game On! is now offering mini-games where kids can adopt pet sharks, learn facts and unlock shark-themed avatar accessories. The new activities launched yesterday, the first day of Shark Week.

Cartoon Network launched its Roblox game in December 2022 to reach new audiences and offer kids new ways to experience its shows, including Craig of the Creek, Teen Titans Go! and Ben 10. The game is an ongoing success for Cartoon Network, as it gets more than two million visits per month and has garnered 16.2 million total visits since its launch, according to a release. 

With the new activities in its game, Cartoon Networks aims to present Shark Week to young audiences in an eye-catching and fun way for them, said Monika Oomen, VP of brand, communications and digital content strategy of EMEA, in the release. All this without leaving aside the main goal, which is to teach facts about sharks and the importance of their conservation and protection.

Shark Week is an annual Discovery Channel TV programming block, which is all about the predators. Since its launch in 1988, the block has been growing in popularity, and now airs in more than 70 countries, including the US, Australia and the UK.