Blue's Clues and You!

10 Shake to rebrand as a Nickelodeon channel in Australia/New Zealand

Launching in August, the free-to-air net will also offer more premium Nick content going forward.
June 22, 2023

Paramount is giving its free-to-air kids channel 10 Shake a Nickelodeon makeover in Australia and New Zealand.

In addition to a name change and rebrand that are due to roll out on August 1, the channel is expanding its programming lineup to feature more Nick shows, which will also be available on the Paramount+ VOD service and 10Play app. 

Joining the channel’s morning schedule are younger-skewing titles like Blue’s Clues and You! (pictured), Baby Shark’s Big Show! and Blaze and the Monster Machines, while family-friendly programs such as The Loud House, The Thundermans and The Casagrandes will beef up the afternoons. Nick@Nite takes over in the evenings, offering older-skewing fare including The Graham Norton Show, Gogglebox and The Middle, plus films like Star Trek, Sherlock Holmes and Transformers. New launches such as Bossy Bear and the third season of Ryan’s Mystery Playdate are also planned for the channel. 

It’s been three years since Network 10 launched 10 Shake to target kids for the first time. Prior to this, the broadcaster offered three free channels—10 (general programming for adult audiences), 10 Peach (primarily YA-skewing) and 10 Bold (comedy and action for the over-40 crowd).

10 Shake’s current programming lineup includes local kids programming from ViacomCBS (which owns the channel), including live-actioner Totally Wild, science show Scope and preschool series Crocamole, as well as films such as The Hunger Games and The Lego Movie. It also already offers some Nick content, including Bubble Guppies, SpongeBob SquarePants and Henry Danger.

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