Pocket.watch has inked new partnership deals with eight more creators, expanding its ad sales reach on YouTube and YouTube Kids to more than 830 million subscribers worldwide.

The largest YouTube channel joining the LA-based company’s stable belongs to Daniel LaBelle (27.2 million subscribers, 14 billion views), a photographer who specializes in physical comedy. The McClure Twins (4.5 million subscribers) have also netted over 14 billion views with their family-based comedy sketches and traveling vlog videos. 

Other channels that are coming in under the pocket.watch umbrella include Dominoki Kids Songs (singalongs), Papa Jake (challenges and fort escapes), Akili and Me (2D-animated educational content), Wilson World (family vlogs and music) and pretend play channels Gaby and Alex and Toys AndFun Sisters. 

Pocket.watch now represents a roster of 48 creators who have collectively generated more than 561 billion views on YouTube to date. This also gives the company access to more than 37,000 hours of content for distribution, increasing its catalogue by 51%. 

Pocket.watch’s model of identifying big YouTube stars and building them into full-blown brands has worked well for the company, which represents mega-popular channels Ryan’s World (35 million subscribers) and Love, Diana (nine million subscribers). On its hunt for the next big creators, it signed 13 new ones last year, with Roblox-focused channels Mackenzie Turner and Shane Plays among them. 

Pocket.watch distributes its content in 81 countries on 43 platforms, including Hulu, Peacock, Prime Video and Nickelodeon. It also runs Ryan and Friends Plus as a wholly owned SVOD service. 

Photo courtesy of pocket.watch. Creators pictured from left to right; Papa Jake, Gaby and Alex, Daniel LaBelle, Akili and Me, Wilson World.