Ketnet is the children’s brand of VRT, the public broadcaster in the Flemish-speaking part of Belgium, and it aims to stimulate children’s development. The channel targets kids zero to 12, and is split between Ketnet Junior for preschool children and Ketnet for primary school kids.
Ketnet acquires and co-produces programmes that are high-quality, innovative, refreshing and match the channel’s values—which are that content must be stimulating, connecting, fascinating, positive, relaxing, daring and/or engaging, says Ketnet's content manager acquisitions and co-productions, Telidja Klai. Alongside those seven values, it looks for content that has psychological development goals, she adds.
With an average market share of 23%, Ketnet reaches 70% of the Flemish children between 4 and 12 years on weekly basis and 96% of the Flemish children between 4-12 years on yearly basis, giving it a broad reach to a wide-ranging demo.
The broadcaster is a multiplatform brand, and boasts a TV channel, YouTube channels (266,000 subscribers for Ketnet, and 48,900 for Ketnet Junior) a website that hosts videos and games, apps and more than 130 live events a year hosted by five dedicated hosts.
There is no set quota for live-action and animated content and Klai is currently seeking a mix of both styles.
Ketnet co-produces content if there is a Flemish production house or a Flemish animation studio on board, says Klai. Animated co-productions include, Fox & Hare (Walking the Dog), Dimitri (Beast Animation), Rintje (a Privat View), the Smurfs (Peyo Productions), Mush Mush (Thuristar) and Royal Sisters (Lunanime).
Team
Telidja Klai Content manager acquisitions and co-productions
Demographic
Kids zero to 12. Ketnet Junior skews to preschoolers, while Ketnet is aimed at primary school kids.
Format
2D Animation
3D Animation
CG Animation
Live Action
Scripted
Unscripted
How to Pitch
Preferred Approach: The best way to pitch a program is to schedule a meeting at one of the markets and contacting her at Telidja.KLAI@vrt.be
