If you want to appeal to the Hispanic youth demo in the US, create content around sports, arts and pets. That’s the advice from Argentina-based company KidsCorp, which surveyed almost 5,000 Hispanic kids and teens under 18 for a new study conducted in Q1 of this year. 

The report, titled The Power of Intellectual Property Among the Under-18 Segment, found that 56% surveyed like to watch sports—primarily football and basketball—while 50% seek arts-related content. A proportion are also seeking content featuring superheroes (13%) and pets (12%). 

The report also showed that the preference for sports content is strongest in the six to 18 age range (63% for those ages six to 12 and 56% for those ages 13 to 18), while most three- to five-year-olds choose shows about arts (71%). The youngest demo also seeks content focused on pets (20%) and superheroes (18%). 

Kids and teens are also looking to spend money on the brands they like best—80% of them buy products related to the movies they watch, while 75% fork over money to buy CP based on video games. The number-one category for their purchases is clothing, with 35% buying clothes based on their favorite movies and 30% buying video game-based items.

After clothes, their second-favorite product to purchase is toys. The study revealed that 34% of Hispanic kids and teens buy toys related to movies, and 27% want toys based on video games. For this demo, books are also important, with 25% buying books based on movies and 17% purchasing titles based on video games they’ve consumed. 

In terms of favorite characters, Spider-Man tops boys’ lists, while girls prefer Elsa from Frozen. In second place is Batman for boys and Harry Potter for girls, and coming in third is Iron-Man (boys) and SpongeBob (girls). They reported that their favorite movie franchise is Star Wars, followed by SpongeBob SquarePants and Minions. 

On the video game side, three- to five-year-olds said their favorite brand is Minecraft (26%), six- to 12-year-olds opt for Roblox (33%), and kids ages 13 to 18 prefer Call of Duty (32%). Most kids and teens are also paying for subscriptions to play video games. According to the report, nine out of 10 pay for subscriptions on their computer, Xbox or PlayStation. It’s a significant finding, since major companies, including Nickelodeon and Apple, have been exploring subscription-based gaming in recent years.

Photo by Edward Cisneros on Unsplash