While the global toys industry is slowing down, Roblox games are picking up steam with kids this quarter. The gaming platform delivered growth across revenue, bookings, daily active users and total hours played. 

In its earnings report published today, San Mateo-based games developer Roblox generated US$680.8 million in revenue for the quarter. That’s up 15% from US$591.2 million during the same period last year. 

This increase was driven by a 22% rise in bookings—the sale of virtual currency, one-time purchases and subscription purchases—from last year. The increase in purchasing was also helped by Roblox’s new UGC Limiteds program, launched in April, which saw more than 900 creators publish limited-time cosmetic items that players can buy for their avatars. 

Players racked up more than 14 billion hours on Roblox games this quarter, up 24% when compared to 11.3 billion last year. Hours grew across all demographics and regions, but the developers are noticing those aged 13 and over are playing longer than younger players, according to the release. 

The Roblox player base is growing across all age groups and regions, and now hosts more than 65.5 million daily active users on the platform. This is a spike of 25% from last year’s Q2 results (52.2 million). Roblox’s daily active users have nearly doubled from the 32.6 million players it had in 2020. In its 2022 annual report, 45% of Roblox players were ages 12 and under. 

Looking ahead, Roblox aims to support users’ content creation by building out a set of AI tools and models for creators to make building games easier. And to help attract more brands, Roblox unveiled a Partner Program earlier in June. Companies that make games and ads for Roblox, such as Dubit, Playwire, Century Games and Dentsu, are already on board and will help companies advertise on the platform. 

Photo courtesy of Dubit