Hasbro – Kidscreen

Sesame Street goes on tour with Round Room Live

Cole Watson — Tue, 14 Nov 2023 16:45:21 +0000

Sesame Street Live! Say Hello will launch next year, with 72 stops planned across North America.

Toy Hall of Fame inducts Cabbage Patch Kids and NERF

Cole Watson — Mon, 13 Nov 2023 17:26:24 +0000

Baseball cards and the Fisher-Price Corn Popper are also joining this prestigious list of more than 80 inducted playthings.

Funko’s Q3 sales slide 14.4%

Cole Watson — Mon, 06 Nov 2023 16:57:46 +0000

The company's new growth strategy includes developing product lines that don't require licensing fees.

Hasbro’s NERF Action Xperience sets up business in China

Cole Watson — Thu, 02 Nov 2023 15:13:42 +0000

Kingsmen Xperience and Max-Matching Entertainments will start rolling out NERF-branded play centers in this lucrative LBE market in 2025.

FEATURE: Digital pets bark back

Kidscreen Staff — Mon, 30 Oct 2023 15:42:27 +0000

From the iconic Tamagotchi and Furby to virtual NFT avatars, the toy industry is in the midst of an e-pet renaissance.

Hasbro’s Q3 earnings are down by 10%

Cole Watson — Thu, 26 Oct 2023 16:15:33 +0000

The toyco ended the quarter with US$1.5 billion in revenue, with underperforming consumer products and entertainment businesses offset by Wizards of the Coast growth.

Transformers: EarthSpark is heading Down Under

Cole Watson — Tue, 17 Oct 2023 16:00:17 +0000

EXCLUSIVE: The first 10 episodes of season one will premiere on ABC Australia’s platforms in December, followed by the remaining episodes later next year.

Hasbro to open new Nerf-branded play center in Pigeon Forge

Andrea Hernandez — Wed, 30 Aug 2023 16:01:01 +0000

Licensing partner Kingsmen Xperience and attractions specialist Bright Play will launch the 29,000-square-foot family destination in fall 2024.

Mattel dominates the 2023 TOTY nominee list

Ryan Tuchow — Mon, 21 Aug 2023 15:37:19 +0000

In the running for License of the Year, Barbie and its third-party licensees from Disney are behind the toyco’s whopping 15 nominations.

Playview Brands adds Minecraft to its portfolio of licenses

Cole Watson — Fri, 18 Aug 2023 15:34:33 +0000

The toyco is aiming to blow up the brand with inflatable snow sleds and blocks launching in the fall, and more multi-seasonal products to follow.