YouTube – Kidscreen

Ms. Rachel picks Spin Master as her master toy partner

Cole Watson — Tue, 21 Nov 2023 17:03:55 +0000

A first range of licensed plush, puzzles and learning aids inspired by the YouTuber's preschool education videos will launch next year.

Spin Master and Moonbug forge a content and licensing alliance

Sadhana Bharanidharan — Wed, 08 Nov 2023 17:41:05 +0000

They'll work together on a new line of Blippi toys and animated Vida the Vet shorts for YouTube.

Pocket.watch adds eight new creators to its YouTube portfolio

Cole Watson — Wed, 08 Nov 2023 17:31:26 +0000

These new deals with digital celebs including Daniel LaBelle and The McClure Twins bring the company's roster to 48 partners and 37,000 hours of content for distribution.

REPORT: Some kids spend more time on SVODs than on YouTube

Andrea Hernandez — Wed, 01 Nov 2023 16:22:30 +0000

The latest Media Technology Monitor study reveals that two- to 17-year-olds in Canada watch 8.2 hours of SVOD content a week, compared to 7.1 hours on YouTube and 6.9 hours on linear TV.

Moonbug Entertainment lays off CoComelon staffers

Cole Watson — Wed, 01 Nov 2023 16:09:23 +0000

EXCLUSIVE: Moonbug has let some writers go as it wraps up long-term projects for its biggest franchise, and additional positions have also been eliminated in the restructuring.

OPINION: Toy Fair thoughts and the physical/digital connection

Kidscreen Staff — Mon, 23 Oct 2023 16:08:28 +0000

Dubit data shows that the same play patterns drawing kids to physical products are also what they like about digital experiences, and kidcos should lean into the overlap, says David Kleeman.

MGA Entertainment to merge with Germany’s Zapf Creation

Cole Watson — Tue, 10 Oct 2023 15:35:06 +0000

The toyco behind L.O.L. Surprise! and a leading baby doll manufacturer will join forces under one umbrella in 2024 after working together as sales and distribution partners for nearly 20 years.

FEATURE: Standing out on the digital playground

Kidscreen Staff — Thu, 05 Oct 2023 14:23:30 +0000

Kids media specialist Peter Robinson tracks the path kids take from following to engaging with brands on popular platforms like YouTube and TikTok.

Ryan’s World heads to the big screen

Sadhana Bharanidharan — Fri, 22 Sep 2023 15:22:38 +0000

Sunlight Entertainment and pocket.watch are teaming up on a new movie that will hit theaters and streaming next year.

Inside Amuse Animation’s strategy to expand IPs beyond YouTube

Jeremy Dickson — Tue, 19 Sep 2023 13:18:56 +0000

The digital-first studio is plotting to become a preschool powerhouse through cost-efficient brand growth.