Mattel – Kidscreen

Michelle Mendelovitz to head up Mattel Television Studios

Sadhana Bharanidharan — Thu, 16 Nov 2023 17:50:28 +0000

The former Disney and Apple TV+ exec will oversee development, production and global distribution for the division's series content.

Spin Master toy president Chris Beardall is retiring

Cole Watson — Wed, 15 Nov 2023 16:45:09 +0000

Current head of global toy brands Doug Wadleigh will replace him in January.

Toy Hall of Fame inducts Cabbage Patch Kids and NERF

Cole Watson — Mon, 13 Nov 2023 17:26:24 +0000

Baseball cards and the Fisher-Price Corn Popper are also joining this prestigious list of more than 80 inducted playthings.

Barbie blockbuster pays off in Q3 toy sales boom

Cole Watson — Thu, 26 Oct 2023 16:21:57 +0000

Double-digit growth for both its Barbie and Hot Wheels lines helped Mattel generate US$1.92 billion in net sales for the quarter.

FEATURE: Get a lifestyle

Cole Watson — Thu, 26 Oct 2023 15:08:37 +0000

Executives from Sesame Workshop, Moonbug Entertainment and Mattel show how stepping out of the toy aisle at retailers into footwear and apparel categories can help build up brand affinity for an IP with an audience.

Barbie builds her first DreamHouse in Roblox

Andrea Hernandez — Tue, 03 Oct 2023 15:06:09 +0000

The doll brand is entering Roblox for the first time with Barbie DreamHouse Tycoon, where players can become Malibu residents.

Robbie Brenner promoted to president of Mattel Films

Sadhana Bharanidharan — Fri, 29 Sep 2023 16:16:22 +0000

The studio has upped the Barbie movie producer, and is seeking to replicate the success of its summer megahit with a slate of upcoming films.

CBBC orders Bro’s in Control season two

Andrea Hernandez — Wed, 20 Sep 2023 15:50:59 +0000

BBC Studios Kids & Family Productions will release another 15 x 15-minute season of the show later this year.

Deals of the Week: Mattel, Banijay Kids & Family, Dandelooo

Kidscreen Staff — Fri, 08 Sep 2023 16:59:44 +0000

Dance and drama students in the UK are about to enroll at Monster High, Banijay is looking to super-charge its YouTube biz, and a Canadian SVOD picks up a Malaysian series.

Moose promotes Ronnie Frankowski as its first global president

Cole Watson — Wed, 06 Sep 2023 16:52:11 +0000

The company's former chief commercial officer is now tasked with overseeing its global senior leadership team and finding ways to develop toys more efficiently.