Jack Daley has been named VP of consumer marketing for Nickelodeon Group, where he will oversee marketing strategies and ad planning for special events and series as well as lead acquisition efforts in support of the company’s mobile app and digital gaming businesses.

Daley will oversee efforts surrounding such series and events as Teenage Mutant Ninja Turtles, SpongeBob SquarePants, The Legend of Korra, Kids’ Choice Awards, TeenNick’s HALO Awards and NickMom.

The digital side of things won’t be foreign to Daley, a 10-year Nick vet who was involved in the expansion of Nickelodeon’s social media and digital marketing practice. He most recently served as senior director of digital marketing, where he worked on online initiatives for Kids’ Choice Awards, The Legend of Korra and SpongeBob SquarePants. The latter garnered more than 70 million fans across social media networks under Daley’s watch.

Daley also worked on Nickelodeon’s Consumer Products business, where he was responsible for marketing the company’s console and handheld video game business.

Daley will report to Jim Mollica, SVP of consumer marketing.