Little Tikes – Kidscreen

Deals of the Week

Kidscreen Staff — Fri, 17 Nov 2023 17:54:45 +0000

Sesame Workshop gets sleepy with Elmo, Thunderbird sells preschool series Mittens & Pants to Peacock, and Nate is Late has been renewed.

MGA Entertainment to merge with Germany’s Zapf Creation

Cole Watson — Tue, 10 Oct 2023 15:35:06 +0000

The toyco behind L.O.L. Surprise! and a leading baby doll manufacturer will join forces under one umbrella in 2024 after working together as sales and distribution partners for nearly 20 years.

Little Tikes partners with Girls Scouts to bring iconic cookies to playtime

Cole Watson — Tue, 29 Aug 2023 15:23:29 +0000

MGA Entertainment's subsidiary and the non-profit org are rolling out new playsets to retailers across North America.

MGA renews multi-year costume deal with Disguise

Cole Watson — Tue, 16 May 2023 15:58:22 +0000

The toyco's L.O.L. Surprise!, Bratz, Rainbow High and Little Tikes brands are gearing up for trick-or-treat season with a new range of kids costumes and accessories in the works.

Sustainability is priming the wooden toy category for growth

Cole Watson — Thu, 20 Apr 2023 15:31:26 +0000

Creative Kids and BRIO parentco Ravensburger discuss opportunities in the category, which are increasing as today's parents seek out sustainably made alternatives to traditional plastics.

MGA recruits Laura Phillips to head up its Walmart strategy

Cole Watson — Tue, 04 Apr 2023 16:23:10 +0000

Coming off a 27-year career at the mega-retailer, Phillips is MGA's first SVP and GM dedicated to overseeing this specific business relationship.

Moonbug locks in deals with HBO Max & MGA

Ryan Tuchow — Tue, 25 Aug 2020 15:44:17 +0000

The toyco and producer are teaming up on Little Tikes' first show, while the SVOD snagged Little Baby Bum spinoff Mia's Magic Playground.

Little Tikes takes on Little Baby Bum

Ryan Tuchow — Tue, 19 Feb 2019 17:05:44 +0000

Content creator Moonbug has tapped the MGA-owned company to serve as exclusive master toy partner for its animated series.

Amazon’s toy sales grow 30% in Q3 2018

Elizabeth Foster — Fri, 07 Dec 2018 16:14:03 +0000

Analytics firm Edge by Ascential reports the retail giant saw US$510 million in toy sales, driven by growth in its Games category.

Amazon hot toy list calls for summer of STEM

Elizabeth Foster — Mon, 15 May 2017 15:49:36 +0000

Amazon predicts products from Disney and Little Tikes will top toy sales this summer as movie-themed and STEM products continue to grow in popularity.