The Peppa Pig brand is continuing to flex its licensing strength in the US, with Entertainment One Family (eOne Family) adding five new licensing partners and multiple line extensions across toys, books and DVDs.

The new licensing deals span games and puzzles, backpacks and lunch kits, health, beauty and accessories, novelty gear and magazine publishing.  Manufacturer TCG will distribute a new line of games and puzzles this August aimed at pre-schoolers, while Fast Forward will produce Peppa Pig backpacks and lunch kits for delivery next May. Added Extras will produce a line of hair accessories, bath and hair products, lip balm and costume jewelry designed for girls ages two to six that will be available next spring, Underground Toys will manufacture talking key rings for this fall and other collectible gear, and Redan Publishing will launch a dedicated Peppa Pig magazine issue that will be sold in grocery stores, bookstore and specialty retailers starting next month.

The new items join the existing crop of licensed Peppa Pig gear currently available, including toys by Fisher-Price (which will launch the new Bedtime Peppa plush doll and Muddy Puddles bath toy this fall), books by Scholastic and Candlewick Press, DVDs by Entertainment One and mobile apps by P2 Games.

The initial Peppa Pig products hit the US market last August and since then eOne has been steadily beefing up its North American activities, with Laura Clunie relocating from London to the company’s Toronto headquarters this past January to man efforts on this side of the pond.