Squishmallows – Kidscreen

Mine the gap

Cole Watson — Wed, 22 Nov 2023 18:01:55 +0000

Kidscreen talks to licensing execs from Upper Deck, hand2mind and Relatable about new opportunities in the market, including demand for card games that can age down.

Jazwares picks up global master toy rights for Mermicorno: Starfall

Andrea Hernandez — Wed, 04 Oct 2023 15:21:48 +0000

Jazwares has the rights to license the upcoming show into categories such as plush, figurines and Halloween costumes.

Artémis to become majority shareholder of Creative Artists Agency

Cole Watson — Fri, 08 Sep 2023 17:01:59 +0000

The agency repping The Tiny Chef and Reese Witherspoon will focus on unlocking new partnerships and categories for a portfolio of Artémis brands that includes Gucci and Christie's.

Market Moves

Cole Watson — Wed, 07 Jun 2023 15:44:43 +0000

McDonalds is launching a Squishmallows Happy Meal, Moonbug gets into radio with SiriusXM, and Sony Pictures Television has unmasked its master toy partner for The Creature Cases.

Jazwares moves Squishmallows into mobile play with East Side Games Group

Cole Watson — Mon, 08 May 2023 16:20:00 +0000

The IP's first video game will feature a rich avatar lineup, drawing from the brand's 2,000-plus original characters.

LEGO and Squishmallows rule the 2022 TOTYs

Jeremy Dickson — Wed, 21 Sep 2022 15:59:08 +0000

The Danish brickmaker led the field with five wins, and Jazwares nabbed two coveted awards with its popular Squishmallows brand.

The US toy market cools off, with sales increasing just 2% in first-half 2022

Cole Watson — Mon, 15 Aug 2022 16:36:18 +0000

After two years of record-breaking sell-through, declining unit sales and rising prices are tempering growth in the stateside toy industry.

LEGO licenses and Squishmallows dominate the 2022 TOTYs

Jeremy Dickson — Tue, 22 Feb 2022 17:13:27 +0000

LEGO went home with the most trophies (thanks to its Disney licenses), and Jazwares racked up three wins with its popular Squishmallows plush brand.

In Case You Missed It: 2021 in consumer products news

Elizabeth Foster — Mon, 20 Dec 2021 15:34:24 +0000

From the supply chain to NFTs, an in-depth look at some of this year’s biggest consumer products stories.

Jazwares embraces more Squishmallows partners

Elizabeth Foster — Tue, 07 Dec 2021 17:06:43 +0000

Shortly after joining agency CAA's roster for content representation, the plush brand is adding apparel, pool float and trading card licensees to its CP portfolio.