Neopets – Kidscreen

Mine the gap

Cole Watson — Wed, 22 Nov 2023 18:01:55 +0000

Kidscreen talks to licensing execs from Upper Deck, hand2mind and Relatable about new opportunities in the market, including demand for card games that can age down.

Neopets preps for a brand revival under new management

Sadhana Bharanidharan — Wed, 19 Jul 2023 16:20:21 +0000

With organizational changes and financial support in place, the team is looking to bring Neopets "back to its glory days."

Market Mashup: MGA, JumpStart, SHEIN

Sadhana Bharanidharan — Fri, 27 May 2022 16:19:32 +0000

As Licensing Expo 2022 wraps up, there's more anniversary fun brewing for the Care Bears, plus a special Bratz doll launch and a cookbook inspired by Neopets.

Kidscreen’s most-read stories of 2020

Kidscreen Staff — Tue, 22 Dec 2020 14:37:00 +0000

From new content for old brands, to next steps for big global properties, here are 10 Kidscreen Daily stories that attracted the most readers this year.

Deals of the Week: Henson, Mondo, Sinking Ship

Elizabeth Foster — Fri, 04 Dec 2020 17:08:47 +0000

Henson turns a new page with a storytelling platform, Sissi the Young Empress and Endlings head out to new regions.

Beach House Pictures adopts Neopets

Ryan Tuchow — Mon, 10 Feb 2020 16:39:13 +0000

With more than 75 million players online, the 20-year-old virtual pet brand is coming to screen thanks to a partnership between the Blue Ant studio and JumpStart Games, says Beach House creative director Donovan Chan.

STX uses personalization to boost UglyDolls

Ryan Tuchow — Fri, 15 Mar 2019 15:34:59 +0000

To promote the brand's upcoming animated film, the prodco has launched UglyDolls Factory, letting users turn themselves into one of the characters.

Neopets jumpstarts new mobile game this month

Alexandra Whyte — Fri, 04 Jan 2019 16:23:13 +0000

JumpStart Games is going to release Neopets Legends & Letters on January 17, ahead of a revamped Neopets Universe launching on mobile this summer.

Neopets owner acquired by China’s NetDragon

Alexandra Whyte — Fri, 07 Jul 2017 15:07:46 +0000

JumpStart, an L.A.-based educational gaming publisher for kids, has been acquired by Hong Kong-based online community developer NetDragon.

What Viacom, Mattel and JumpStart’s ad-tracking fine really means

Elizabeth Foster — Thu, 15 Sep 2016 16:11:25 +0000

Digital ad experts like Dylan Collins see big changes afoot in the kids online space following the companies' US$835,000 fine for ad-tracking infringements.