Florida-based toyco Jazwares has inked a master toy deal with independent Roblox developer nightbarbie for her fashion role-playing game Royale High, which has racked up more than nine billion visits. 

Jazwares will design and manufacture a new range of fashion dolls and costumes that will launch in fall 2024. The toyco will oversee the development of Royale High’s consumer products program, and the company also sees potential in apparel, beauty and home decor categories. 

In the game, which launched in 2017, players are students in a fantasy-themed high school where they dress up, play games and socialize with others. Royale High marks a prime opportunity for Jazwares to expand its footprint in the girls’ toy aisle because the game has 105 million users who play the game regularly, according to a release. 

Jazwares has recently signed licensing deals with several independent creators on Roblox as part of its DevSeries gaming brand, which launched earlier in April. The Roblox gaming properties under its umbrella include the first-person shooter Arsenal Reloaded, cops and robbers-themed Jailbreak and the town roleplay simulator Brookhaven.