By David Levine

Inclusion and LGBTQ+ representation in kids content has been on the rise over the past number of years. However, there are strong cultural headwinds fighting against this direction. 

In the US, Florida’s “Don’t Say Gay or Trans” bill went into effect July 1, 2022, making conversation around LGBTQ+ issues in schools illegal—with teachers and schools potentially liable for any breaches of the law. Meanwhile, in the UK, public discourse around trans rights has become vitriolic, with hate crimes targeting transgender people increasing by 56% between 2021 and 2022, according to the UK Home Office.  

What does this mean for us as an industry with the unique and special privilege of communicating directly with children? It’s my opinion that this levels up our responsibility to celebrate, discuss and showcase the examples of brave companies and their efforts to present a more inclusive world on screen and fill the gaps where others are falling short. 

LGBTQ+ inclusion is not only the right thing to do—it works. IP owners are seeing success with inclusive content, as audience attitudes shift and younger viewers’ expectations change. 

It’s indisputable that global attitudes and audiences have evolved significantly regarding LGBTQ+ acceptance. The non-partisan Pew Research Center’s 2020 report showed that acceptance of homosexuality had increased between 2002 and 2019 in most of the nations that were polled. 

It also showed that LGBTQ+ acceptance had risen from 51% to 72%  in the US, and from 74% to 86% in the UK. In virtually every country, younger generations appear to be more accepting than older generations. For example, in South Korea, the Pew research showed that 79% of 18- to 29-year-olds were OK with homosexuality, versus only 23% of those over the age of 50. And according to a February 2022 Gallup poll in the US, 21% of respondents between ages 18 and 24 said they identify as LGBTQ+.

This means that a significant portion of the next generation of young parents will either support or be part of the LGBTQ+ community. And they’ll almost certainly instill values of acceptance and allyship in their kids.

On screen, we’re already seeing this reflected in successful shows like Netflix’s Heartstopper, whose joyful storytelling and LGTBQ+ themes have attracted a massive global audience and led to a two-season pickup. The High School Musical franchise finally came out of the closet on Disney+ in 2019, introducing a bisexual character, a gay relationship and an LGBTQ+ love song. 

On the preschool front, it’s about showing families of different configurations. Gay parents were introduced in Peppa Pig, Chip and Potato, Gecko’s Garage and more. Nick’s iconic Blue’s Clues franchise even featured a special Pride Parade Sing Along video on YouTube in 2021, showcasing the different parts of the queer community. 

But where we can really improve is in the six-to-11 space, a critical age range for self-discovery that’s greatly affected by bills like the one in Florida. Animated series Legend of Korra and She-Ra and the Princesses of Power both had lesbian main characters—but their sexuality was only revealed in the final episodes. And Disney’s The Owl House featured the company’s first-ever bisexual lead character, but the show was cancelled after two seasons, despite having 28 times the audience demand of an average series in 2022, according to Parrot Analytics. Other popular series with LGBTQ+ characters and above-average audience numbers in 2022 include Steven Universe (31 times), My Little Pony: Friendship is Magic (29 times) and Dead End: Paranormal Park (five times). 

Representation matters. It’s important to our audience. Acceptance continues to grow globally, and successful examples abound across age demos, genres and companies both large and small. But there’s room to improve. Let’s keep doing more, doing it better, and safeguarding our special space. 

For more insight on this check out David’s We Say Gay panel at Kidscreen Summit today. 

David Levine is founder and executive producer of Lightboat Media. He advises companies on content strategies in the digital world, and produces content championing LGBTQ+ voices and themes. 

This story was originally published in Kidscreen‘s February/March 2023 issue.