Marketing – Kidscreen

Kids podcast Wow in the World hits the road

Jeremy Dickson — Mon, 09 May 2022 16:15:37 +0000

Tinkercast is expanding its hugely popular audio entertainment brand with an experiential ice cream truck tour of seven US cities beginning on May 21.

Yes, Gen Z knows exactly how powerful it is

Wendy Goldman Getzler — Mon, 15 Jul 2019 15:27:38 +0000

A new Viacom study shows how today's global youth are embracing their collective power, and what brands can do about it.

Calendar note: Kidscreen Summit 2020 opens for registration

Jeremy Dickson — Mon, 15 Jul 2019 15:22:35 +0000

More than 2,000 delegates from 50 countries will descend on Miami in February for the can't-miss kid conference.

Ready Jet Go! producer sees festivals on the horizon

Wendy Goldman Getzler — Thu, 11 Jul 2019 15:48:19 +0000

Bringing the animated space series down to Earth makes the (sometimes) astronomically difficult subject even more accessible, says EP Dete Meserve.

Where do British kids spend their cash?

Wendy Goldman Getzler — Thu, 04 Jul 2019 13:04:50 +0000

Yes, Amazon is still the top spot for kids e-commerce spending, but new research on their online shopping may be cause for a double take.

Star Wars makes noise for UNICEF

Elizabeth Foster — Thu, 03 May 2018 15:22:40 +0000

Charitable initiative Star Wars: Force for Change has launched the #RoarForChange social media and retail challenge in support of UNICEF USA.

CN launches animation event in Singapore

Elizabeth Foster — Thu, 26 Apr 2018 15:43:58 +0000

Touted as Cartoon Network's largest branded event in Southeast Asia, Animate Your Life will kick off with workshops and activities featuring global industry experts.

Geena Davis talks mascots and media representation

Wendy Goldman Getzler — Mon, 12 Feb 2018 17:08:54 +0000

Following the Geena Davis Institute on Gender in Media's recent study on how gender is represented in brand mascots, the Oscar winner can never look at product packaging the same way again - and she’s hoping for the same reaction from the kids business, too.

Cartoon Network UK launches We Bare Bears pop-up

Elizabeth Foster — Fri, 12 Jan 2018 16:32:25 +0000

As hands-on marketing initiatives continue to pick up steam, a polar-bear shaped truck will provide UK fans with free hot drinks inspired by the animated series.

Universal, Tongal want fans to recreate Jurassic Park

Elizabeth Foster — Mon, 08 Jan 2018 16:38:55 +0000

Universal Brand Development and Tongal are celebrating the film’s 25th anniversary, and the June premiere of Jurassic World: Fallen Kingdom, with a content-driven contest.